Star Wars, in all its geeky glory, is a mainstream icon in our culture. All six movies are in the pantheon of the Top 100 Highest Grossing films (adjusted for inflation, of course), and virtually every media outlet is up to its ears in Star Wars-related merchandise and content. Whether they like to admit it or not, a massive amount of people out there have seen at least one of the Star Wars movies, making it one of the most influential and significant media franchises of our generation. Why is this information important, or even related, to Star Wars: The Old Republic? Well, it is influential to the recruitment of new players to the game. Allow me to elaborate after the jump.
As avid online gamers, we are all aware of the influence of the intellectual properties behind our favorite games. By now, the MMO industry is saturated with tales of Elves and Orcs or Outer Space. Fantasy and Science Fiction themes have become industry standby’s, used more often for their reliability rather than their distinctiveness. The unfortunate truth is that new and unique concepts find only mild success in such a voracious, competitive market, which leaves developers bottlenecked into using recycled themes that most gamers are familiar and comfortable with. This conundrum is what makes a game’s IP its primary asset, and thusly becomes one of its most important resources for drawing players in, and more significantly, keeping them around.
And thus begins my story of how I was able to take advantage of the Star Wars IP to draw some of my closest friends into the SWTOR universe, and convert them to true blue MMORPG fans. It is not a dramatic tale; there is no treachery, no manipulation, and no intrigue whatsoever. It is a basic example of how the appeal of wielding a virtual lightsaber can make any Star Wars fan think twice about giving an MMORPG a shot. The idea of the stigma behind being an MMORPG player was strong in my friends, regardless of how keenly they were able to observe that I fit no industry stereotype. I think I metaphorically always somewhat represented this pimply, basement-dwelling super nerd, someone who valued killing some dragon or capturing some mythical beast over fresh air and human contact. Any and all attempts at recruiting them in to other online worlds I frequented were miserable failures.
That is, until I showed them SWTOR. It is an elusive thing, that so-called line in the sand that people draw concerning just how “nerdy” they are willing to let themselves be. Fortunately, being a fan of Jedi and TIE fighters was not beyond the realm of reason for my peers. No matter how contradictory that seemed to me, it was an opportunity that I decided to try to capitalize on. I wasn’t over-eager, and I didn’t cram anything down anyone’s’ throats. I simply showed them what the game consisted of, and let the allure of wielding one’s own virtual lightsaber work its magic; lo and behold, within thirty days the game had a handful of freshly loyal subscribers.
Please do not misconstrue why I am relaying this experience on to our readers. I don’t bring this up to brag, I don’t expect a reward from BioWare, and I hold no personal pride in this achievement, for it is not even truly mine to own. I am satisfied enough with knowing that there are more people who get to enjoy this game as I have, and that the population of the game is still capable of expanding. I see this as an important plateau through which a larger, more dedicated player base can be achieved.
The icing on the cake, of course, is that BioWare is making it even easier for this form of recruitment to flourish. Free to play, beyond of all its caveats and potential pitfalls, is going to put many potential players in a position to seriously consider diving into a living, breathing Star Wars universe. Just as already established fans and players, I even go so far as to say that it is our responsibility to give them that nudge.
I would love to get our readers’ feedback on any similar experiences or thoughts about this very exciting and potentially booming era of Star Wars: The Old Republic.
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Posted 12/19/2012 9:22:47 AMPersonally I never had any interest in playing a MMO until a co-worker told me what the game was. "It's like World of Warcraft, but in the Star Wars universe." Being a huge closet Star Wars Fan my response was, "That sound like the most awsome thing I have ever heard." That day I went out and bought the game and have been subscribing for about a year now.
Jorttatto lvl 50 DPS Commando - Aduzoz lvl 50 Tank Vanguard
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Posted 12/15/2012 2:15:08 PMPersonally, I only play and love the game because it is Star Wars. I'm not an MMO fan or an RPG fan. I play for the story and the content. If the same exact game existed that was based on Star Trek or LOTR (I know they have games, I mean THIS exact game in their universes), I would have zero desire to play it.
that said, I have a few buddies who are the opposite. They are MMO/RPG fans and don't care about the subject matter, just how great the game is. They quickly came and left SWTOR for better gaming experiences elsewhere. F2P won't bring these hardcore gamers back...they left because of THE GAME, not the sub fee.
Even the few I know who like MMOs and Star Wars aren't interested in coming back to, or for those never here, ever even giving the game a shot. Most Sci-fi Fans like multiple genres, and there are better games out right now in other universes (LOTRO, Guildwars 2, etc) keeping them happy.
i wish I was the rule, but instead I'm the exception. Unless there are a ton more like me lurking out there, I'm sad to say our beloved SWTOR won't be around too long.
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Posted 12/11/2012 8:34:39 AMTo be honest if the name Star Wars was'nt in the box this game would been closed since February 2012.
The name will not attract any new player, just retain the few remaining.
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Posted 12/11/2012 1:45:43 AMI like swtor. However, I beleive there is some treachery involved.
For example lets distinguish the difference between a single player game, MMO sand box, and a themepark MMO.
Single player good story, has an ending, and all content completed towards the end has an effect wether it be on the story or even gear being the appropriate gear for that part of development and there being no more sidelining to your accomplishments with 'new' content that does not add to the story or more lvls. Which is done in themepark MMOs - part of the treachery point.
In themepark MMOs. There is story. However in swtors case, story is done well that it is a good experience similar to a single player game with some natural limitations. However, themepark MMOs have some serious drawbacks, that it takes longer to get the good content and a lot of filler content, and there is a continuous grind at end game which in themepark games does not amount to anything other than temporary bragging rights. Since they can add new content for the same point in your story and take away your acheivements.
Now Sandbox in comparison to Themeparks and even single player games is lack of story, meaning the content is more about the groups of players... however, there is no taking away from the players achievements when they agree to the style of gameplay of sand box MMOs which are revolving around player made content when given the appropriate tools and have large scale pvp, and even small scale pvp with crafting being a major focus.
So in themepark games, pvp and crafting are sidelined. Also gear grinds are pointless, since they are only temporary for pvp in swtor.
So the only good in swtor is story, companions, raids (gear grind exists but is only natural and is not reset like in pvp), its SW, dark/light side alignment, fun combat, VO/cinematics, and interesting WZ's but lacking support features such as solo rank pvp and not reseting gear grinds too often but reset with expansions for new lvls and not for the same bracket. Therefore to make pvp fun, it needs more content and not more gear grinds.
So imo, there is some treachery involved if you let your friends do pvp gear grinds, which is a waste of time. This is the standard it seems with themepark MMOs however... but in raids its only natural that this sort of progression exists... but in pvp... it makes no sense to me.
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Posted 12/10/2012 9:06:54 PMWell my only prob with the game is trying to get my head around the planets, characters and dress of the Star Wars galaxy from the movies... and then applying them to a time in the galaxy some 3000 years beforehand... Im not that versed in lore and how things "looked" in the timeline that the game is set... so that's all that I have to go by.
Should we all have a bitch bout what we have been givin by EA /Bioware/Lucasarts... or praise them for their efforts of giving us the chance to be a part of such a franchise. All that play the game and those yet to .. have the chance to continue and grow the saga .. or crush it with negativaty.
Yes we have all said there are "bugs" and "this game is broken" ... but in its short life what has been released it has made this subscriber happy to continue paying for it. I have been a MMO player for many years and ex WoW player... the lure of lightsaber and blaster was to me the only choice over some silly panda...
Long live SWTOR... and may the force be with all of us.
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Posted 12/10/2012 8:05:27 PMThe IP is exactly why I decided to play this Star Wars MMORPG. There were other game choices at the time of the release like Age of Conan, Dungeon and Dragons, Guild Wars 1, RIFT, etc, but I went to play this MMORPG instead. I am not a Star Wars fan, the only things related to the IP itself is that I watched some movies and always saw Star Wars everywhere I go out in town: toy stores, media stores, etc. Somehow that has influenced me to buy the game and pay for the subs till now.
Despite the bugs, lack of some features and a lot of recoloured items, I still am able to enjoy the game. I'm of course playing the game casually alongside with WoW, GW2 and some other FPS games. From a casual pov it provides more than enough content to keep myself busy.
I do hope the game can grow. An another payment method/model would serve EA/Bioware better in my opinion. I somehow just want them to stop being stubborn and just go with selling purchasable content: new warzones, fps, ops, daily zones, space missions, new planet missions, etc. If they still want a sub model next to it, like how it is now, let subs receive coins and have exclusive access to HM/NiM ops and ranked warzones. Remove some of the stupid restrictions, I'm looking at you mission reward lockbox... and sell vanity items, armor and convenience features like how they do with cargo hold, inventory slots. I can go on typing it, but those are the big lines.
I hope more ppl can experience the game aswell and not just the F2P portion and the story only. It would be great to see more ppl interacting in different places in this SWTOR universe, warzones, ops, fps, anywhere. The Star Wars IP and the universe is so big, the possibilities and stories and stuff, all can be presented to us the players. I hope to see more and hope I can enjoy the game and other players too. But first they need to make changes to their payment models asap or amount of players around stays roughly the same. More ppl over time will join the game because of the IP and of course through friends or other media, but they will leave again soon if they see the restrictions. So hoping for the best.
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Posted 12/10/2012 6:08:06 PMThis is exactly why I started playing. I'm still going to make fun of WoW players with no lives though... :P
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Posted 12/10/2012 4:25:52 PMJust to bad one cant actually look like the most iconic STAR WAR character in the game,a Jedi.
But hey you can look like a space samurai with horns with a emo hood you cant take down.....
http://images.mmorpg.com/images/galleries/formatted/492011/372df45a-c34e-4a8e-9fea-1f6eb6e76c91.jpg
http://images.mmorpg.com//images/galleries/formatted/372010/1d45c660-1df9-49ea-b085-9223776a8763.jpg
http://i.imgur.com/OVkwC.jpg
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Posted 12/11/2012 1:05:19 AMActually, you can look like iconic Jedi character, it just takes a bit of time to gather enough orange equipment to look like one.
For example: http://tor-fashion.com/2012/05/16/jedi-battlelord/ (Jedi Battlelord armor, hooded version of armor of the "main" Jedi from Deceived trailer)
Or my PvE consular set I call "Armored Consular", which looks pretty "Jedi-ish" to me (the color of armor could be brown of black, I just didn't find that color yet): http://imageshack.us/g/1/9913656/
Member of Beast Riders of Tomb of Freedon Nadd (EU-PvP)
I shall study the mysteries of the Force
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Posted 12/11/2012 2:26:41 PMNo that is not iconc jedi outfit.And that dumb hood up is so lame when there is no hood toggle,not to mention that plate on the back, etc etc.
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Posted 12/12/2012 9:58:34 AMOk, agreed, Jedi Battlelord is not an "iconic" Jedi Knight (and on the hood toggle, we need that), but you can get plenty of light robes that look like what is Obi-Wan wearing in New Hope (and even light/medium/heavy tunics that look like the clothes Jedis wear in prequels). Just browse the tor-fashion website, I am sure you will find plenty things that might looks pleasing to you.
As I said, it is a matter of finding the correct orange pieces, as they are in game.
Member of Beast Riders of Tomb of Freedon Nadd (EU-PvP)
I shall study the mysteries of the Force