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Star Wars: The Old Republic News, Interviews, Media & Podcast

Updated Global Publishing Agreement For SWTOR

Electronic Arts and LucasArts issued a press release yesterday which announced the consolidation of some global marketing duties for Star Wars: The Old Republic into Electronic Arts. EA largely handled publishing duties for European markets since the game's initial announcement. These sales and marketing responsibilities could encompass everything from retail sales marketing to call center management and possibly global media buys for increased cost efficiency, but the release didn't explain such details nor disclose the financial terms of the agreement. The press release re-affirmed Lucasfilm as the owner of the Star Wars IP, and this means they have pretty much the final say on anything that is in the game or represents the IP in any EA marketing efforts planned for SWTOR, as well as any third party licensing agreements.

News tip submitted by Klipto
Electronic Arts Inc. (NASDAQ:ERTS) and Lucasfilm Ltd, announced today an updated global publishing agreement for the highly anticipated massively multiplayer online videogame Star Wars: The Old Republic. With this new agreement, certain publishing, marketing and distribution responsibilities previously designated to LucasArts will shift to EA, so that all publishing, marketing and distribution responsibilities can be centralized for efficiency. Lucasfilm will continue serving as a key partner, collaborating on design and marketing, and as a licensor of the property. Star Wars: The Old Republic is designed to redefine the MMO category by introducing BioWare's signature storytelling and rich, emotional human performances to the genre. Financial terms were not disclosed.

Star Wars: The Old Republic is one of the most highly-anticipated videogames of 2011, winning over 60 awards at industry tradeshows around the world including the Electronic Entertainment Expo in Los Angeles and Gamescom in Cologne, Germany. The game is breaking new ground in the genre by building on the traditional MMO gameplay pillars of combat, exploration and character progression, and adding a fourth dimension to the experience - story. In Star Wars: The Old Republic, players will explore an age thousands of years before the rise of Darth Vader when war between the Old Republic and the Sith Empire divides the galaxy. Players choose to play as Jedi, Sith, or a variety of other classic Star Wars roles, defining their personal story and determining their path down the light or dark side of the Force. Along the way, players will befriend courageous companions who will fight at their side or possibly betray them, based on the players' actions. Players can also choose to team up with friends to battle enemies and overcome incredible challenges using dynamic Star Wars combat.

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