SDCC 2011: Stephen Reid Answers Pre-Order Questions
Updated 3:30a: the complete interview is now available after the jump.
Pre-orders seem to be going pretty well to the point that certain retailers are having problems keeping up with demand. Any advice or things that fans should take note of regarding receiving and redeeming their pre-order code?
Stephen Reid: Fans are not having a problem getting their pre-order code redeemed because when they redeem it, they redeem it on swtor.com and we haven't had any problems there so far that I'm aware of. Some retailers like Amazon.com sold out of the Collector's Edition but they are actually getting re-allocated with extra stock so they will have stock later on.
We had a few issues with retailers in a number of territories where they didn't necessarily understand the idea of giving out a pre-order code. The difficulty for us is... everyone was briefed at the regional or corporate level, but that doesn't necessarily make it down to every single store clerk in every single store. Unfortunately, if you went in and did a pre-order, and they didn't give you a code, you should basically ask them to give you a code. And if they won't give you a code, then feel free to pre-order somewhere else or take it up with a higher chain of command. We're certainly trying to reinforce that as much as we possibly can down the chain. In addition, some retailers are a little slow in terms of sending out their codes, especially via email. We're working with them to accelerate that process as well.
Something that people are concerned about is when they redeem their code, and if it will affect their Early Game Access. The truth is that right now -- even though we had a lot of codes redeemed -- we're not even at a point yet where people wouldn't be more than a day one or day two. It really is not that bad. The incentive for us to get people to redeem their codes is obviously so we can keep track of how many people are getting ready for pre-order. But at the same time, we're trying to prevent a situation where people pre-order and they actually redeem their code months later, and at that point they would be at the back of the line. That is the reason why we are pushing people to redeem their codes, but there really isn't any reason to panic.
We know that publishers have a variety of problems when trying to launch a game overseas that range from regional politics, ratings boards, server infrastructure, localization, distribution, and more. Why did you choose not to launch in certain regions?
The answer is "none of the above." We didn't make that decision because of ratings board issues, localization or whatever else. What it ultimately comes down to is simple, but it is kind of a difficult concept to grasp: it is about quality of service. We know the level of demand for Star Wars: The Old Republic is pretty much unprecedented in MMO history. We know realistically the number of players we can deal with on launch day and the launch period. We made the difficult decision to say the player experience is paramount. We don't want them to have a bad experience on launch day. And that led inevitably to certain decisions and one of them was reducing the number of territories we go into at launch.
The process of putting a boxed product in any territory is difficult. The process of deciding whether or not we want to put regional services into an area is also difficult. So it is a combination of a lot of different factors, but ultimately it comes down to the two competing factors: one is demand for the game, and two is what we can supply at that level of service we really want to give. And this is the result. We understand many people want to play the game from all around the world, and we're absolutely going to get to as many territories as we can over time, but we're not ready to commit to a specific time frame on that yet.
What is involved in the Early Game Access program for those who pre-order the game?
What happens is you redeem your pre-order code. Depending on when you redeem your pre-order code, you'll be put into Early Game Access. It is essentially a head start program that will happen a certain time period before the launch of the game. We're really not talking about that timeframe yet, although we did say it will be days or weeks but certainly not months. It will be in line with similar MMO launches. The idea there is to help us get people in and get them through the game to make sure we don't have an incredibly fraught launch day, and we don't try to put every single person in at the same time. It is pretty standard. From the consumer point of view, all they have to do is redeem their pre-order code.
Do you have any advice for fans that require customer service?
Try and be patient. We're dealing with extremely high levels of customer service calls. Basically, we split them into two: if you tried to pre-order through Origin.com and your issues are with Origin.com in terms of the purchase of your code or anything Origin-related, then you go to Origin.com support. If you have any other kind of issues in terms of redeeming your code or any other questions about your account or the process of pre-order, then you should direct them to the BioWare customer support team who are available at swtor.com/support. You can also email them directly at support@swtor.com.
What advice would you have for fans that are interested in taking part in the recently announced September beta testing weekends?
Weekends plural! It isn't just one weekend in September. It will be a program we will continue to roll out. I don't know how many we will do in September, but we certainly plan to continue them past September. There really isn't any advice, as all you have to do is sign up to be a game tester and you are eligible for them just like you can be selected for the present game testing program. We are going to invite a larger number of people than we ever have before during those weekends, so there is a greater chance we select you. Hopefully this can be something many can enjoy.
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Posted 7/24/2011 3:46:53 AMAll I'm saying is that citing customer service as the reason they didn't warn or prepare these locked regions before pre order started that they may have to wait for an undetermined amount of time before they are able to play the game is weak.
The way they have set it up, it could be months before the game is made available locally in the excluded regions. Doesn't anyone else feel that good customer service should have warned people about this before pre orders started?
This is what I really got out of what they said. You can buy our game now and pay the shipping costs yourself and you MIGHT be able to play our game if you are in an unsupported region at launch, but we aren't going to ship the game to your region retailers because we don't want to pay the shipping costs to make the game available in your country, but if you want to pay for the shipping, that's fine with us. Customer service is paramount to us having a successful launch.
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Posted 7/24/2011 3:38:32 AM-
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Posted 7/24/2011 6:34:40 AM-
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Posted 7/24/2011 11:47:40 PMDidn't say anything but "not being ip blocked right now". That's most of the problem.
Misinformation? poppycock. Blithering on about ratings boards and language localisations is misinformation. Your own interview sorts those out.
Edit: just noticed your amorphous comment below "Some countries have import laws where all media must be available in the official language."
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Posted 7/24/2011 11:55:46 PMThe answer is "none of the above." We didn't make that decision because of ratings board issues, localization or whatever else. What it ultimately comes down to is simple, but it is kind of a difficult concept to grasp: it is about quality of service.
Read your own interview. Stop spreading misinformation that you can't.
oops! copy paste fail!
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Posted 7/25/2011 2:26:37 PMFurthmore, these arent the reasons that certain countries are restricted, as the poster Bencor pointed out. You need to take ur own advice and stop the spreading of misinformation.
We also dont have 100% confirmation that there will be no IP restrictions on servers, just that SR thinks its probably going to be like that at the time being. We also have no idea if people from those countries will be able to purchase time to play the game after the free month. Additionally - while yes we can purchase the standard and CE editions, the DD is completely unavailable.
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Posted 7/26/2011 1:11:22 AMThat's not going to satisfy everyone, but that's the state of it.
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Posted 7/24/2011 10:22:16 AM-
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Posted 7/24/2011 10:41:10 AM"O'Connor said even with an R18+ rating the conditions that had led some games to be refused classification or effectively banned from sale had not changed."
Pretty sure anything related to Star Wars IP doesn't do the banned in Australia thing. BH story has you performing and carrying around a beheading pretty early on. Seriously, you guys should complain to your government.
Probably a factor used in determining it, yes.
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Posted 7/24/2011 10:55:39 AM-
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Posted 7/24/2011 11:16:52 AMTheir timing has dictated our beheading party. Telling us that we cant play after announcing preorders and a big sep beta is a cynical attempt to control the damage and to lose our story in the fluff. This has been planned for ages. Experience tells us that if we don't get our message out quickly and loudly (as we shan't, after all with the blase attitude from the US how much consumer power can we muster?), we may find ourselves in a world where we can be relegated to 6 months down the track every time. Like in the bad old days.
Edit. Just had a reread, and a contemplation of reasoning. Whats left if not a batty Australian classification system?
"The process of putting a boxed product in any territory is difficult" we want digital. or rather, would be satisfied with digital. our interwebz are not that awful.
"The process of deciding whether or not we want to put regional services into an area is also difficult." We have been playing on non oceanic servers for... well forever. The vast majority of my gaming is on non oceanic-servers. Are their pings really that bad? They may not need to ip block, as a 1500ms ping will drive the antipodean hordes from the shore.
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Posted 7/24/2011 7:26:00 PM-
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Posted 7/24/2011 7:30:30 PMThat doesn't mean it won't be in the near future. It still doesn't stop anyone in those countries from importing the game.
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Posted 7/24/2011 8:29:22 PMThe main problem, however, is that they announce the pre-orders, but do so with a condition - you have to live in one of the very small number of chosen countries, with no indication or explanation whatsoever of how, when, and if other countries would have it available at local retailers, whether or not they'd be able to get the bonuses from pre-order at a later date, whether they will even be able to play at "launch", whether they can play in the available servers at launch even if they're not from that country (except for a few responses on twitter indicating its likely, but not gauranteed) etc.
The fact that SR had to post "im not sure ill try find out" on twitter for several days speaks volumes about how poorly organised this is. If they were going to drop such a bombshell as restricted access with pre-orders and a limited launch they should have known these things and had them be ready to answer straight away - or better yet tell us from the start openly and clearly.
This whole thing has just been done incredibly poorly, plain and simple. Nothing more to say really.
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Posted 7/24/2011 9:17:53 PMNever did they say players who purchased the game from other regions not given a standard MMO launch, with local server included, would be excluded from the game, entirely.
I doubt SWTOR is going to ip block anyone.
You may not get a local launch if you're from certain countries in the EU, South America, Asia, Oceania, Africa, but that just means you'll probably have to play a US/EU-localized client, unless/until BioWare creates a localized client and server for your respective regions.
This is really no different than what happens in many MMOs.