Considering this was the initial burst of activity these numbers don't look very positive with all the work they put into it. A majority (at least on this website) don't plan on spending a lot on coins.
Granted, a majority of the responders are also subscribers, but if their ultimate goal is to get all players subscribed (since their F2P model really doesn't hold up for even the most casual player beyond a few months of leveling characters) they need to find a way to entice them to buy coins or open up F2P more to get money from those who don't want to subscribe. Otherwise all this effort was largely wasted.
What I've seen so far makes me think they'd have been much better off spending that development time on mini-games, new space combat, holiday events, etc... to keep subscribers around and encourage population growth through new interest.
Oh well, I ran out of interest for BioWare's take on the SW universe a month or so ago, and likely won't ever get sucked back in now.