Penny Arcade's Mike "Gabe" Krahulik posted his impressions from the SWTOR game testing program. He's been in testing for about a month as part of the "friends and family" invites and received approval from BioWare to share his thoughts:
First of all, a lot has been made about the new "fourth pillar" of story telling. Is it really all they are making it out to be? In my personal opinion, yes, it really is a big deal and let me tell you why. In the short time I've been playing SW:TOR I have already given more thought to my character than I ever did in all the years I played WOW. I've had to make hard choices with my Bounty Hunter that have made me honestly think about who he is and what he's like.
Head over there to read the rest of the article about how he feels about the game so far. It should be noted that Mike mentions early in the piece he's viewing the game as an "enthusiast," not as a member of the media.
Hat tip to @dirty_heathen for the heads up.