A couple other thoughts on fiscal '11 that I think might be helpful. We are very cognizant of a need to drive growth margins and operating margins, and some of our distribution businesses have provided us luxury profitability that we like. So for now at least we are planning our distribution businesses to be sharply down in fiscal '11.
On the digital side, while we've got a great number of initiatives, one key driver will be the launch of our major MMO. As it stands today, the game is making great progress towards a spring 2011 launch. But given the volatility of this particular sector, and the fact that we haven't yet provided a specific launch date, at least for now, we're excluding the revenue from our FY'11 plan for guidance.
With no other known "major MMO" in development, this can be interpreted to mean that they are working towards a Spring 2011 launch date for Star Wars: The Old Republic. However, a fiscal conference call is an unlikely venue for an announcement of this gravity, and this comment is bracketed by talk of fiscal year 2011, which is predominately calendar 2010.
We contacted LucasArts and BioWare for an official comment, and we will keep you updated with any developments.
Update (Jan 12 - 11:09 AM EST): Sean posted an update just minutes ago regarding the news -
While we have not announced a specific date, we can confirm that we are targeting a spring 2011 release for Star Wars: The Old Republic. We've got a lot of exciting updates and reveals planned throughout 2010, including the first-ever hands-on testing for the game. It's not too late to sign up to be a game tester, so go to www.swtor.com/tester and sign up today. We can't wait to share more about the game with you as we progress through the year, so make sure you stay tuned to the official website for details.
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