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We previously touched on our opinion regarding BioWare and LucasArts focusing on avoiding common MMO problems as a basis of our speculation articles. Many of the common problems relating to the retention success and failures were highlighted in BioWare Austin's Co-Studio Director Gordon Walton and consultant Scott Hartsman's GDC session, "MMO Retention -- Learning From The First 25 Years." During the talk, these industry veterans provided some insight into possible retention strategies in Star Wars: The Old Republic. We spent over a month listening to this presentation, debating all of its points, and dissecting it to find all the clues we believe are hidden within.
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